More Advertising News
X Revamps Its Ads Manager, Folding in New AI Performance Tools
X has revamped its advertising platform, integrating new AI capabilities designed to improve ad targeting and delivery.
Antonio Lucio Joins PayPal as CMO Amid Massive Restructure
The company is separating into three segments organized around PayPal, Venmo, and crypto.
NBC Races Into 100th Anniversary With Kentucky Derby-Bound Promo
This is the third promo promoting NBC’s upcoming 100th anniversary.
Rao’s Enlists Goodby Silverstein & Partners to Make its Brand Iconic
The pasta sauce brand is taking its marketing to the next level
In Its Summer Campaign, Budweiser Waves the Flag — A Lot
Part of the brand's Made in America platform, the campaign celebrates the beer's 150th anniversary
5 Themes That Defined Possible 2026
From outcomes-based pricing to agent-led orchestration and the future of discoverability, these are the conversations that dominated Possible.
Chess.com Surpassed 250 Million Users And Is Launching a New Advertising Gambit
Ads make up just 10% of its revenue. The platform hopes to grow that number without alienating its paying subscribers.
Week of April 20 Cable News Ratings: Viewership After WHCD Incident
Fox News was the only network with across-the-board week-to-week gains.
3 Takeaways From Meta’s and Google’s Earnings Calls
Both companies are spending massively on AI infrastructure: It’s a gambit that could pay off as signals point to AI improving advertising performance.
Retail Media Networks — The Third Wave of Digital Advertising
Walmart, Target, and Kroger are building advertising platforms that rival Google and Meta. How retail media is reshaping the ad landscape.
Performance Max Campaigns — Getting the Most from Google's AI-Powered Ads
Performance Max campaigns leverage machine learning across all Google properties. Tips for structuring campaigns and feeding the algorithm quality signals.
Privacy-First Advertising — First-Party Data Strategies That Actually Work
With third-party cookies disappearing, advertisers are building first-party data strategies using clean rooms, contextual targeting, and consent-based frameworks.
Campaign Analytics & Tracking Tools — Measure What Matters
From attribution modeling to cross-channel reporting, these analytics tools help advertisers track performance and optimize campaign spend.
Programmatic Audio & Podcast Advertising — The Next Frontier
Podcast and streaming audio advertising is booming with programmatic capabilities. How brands are reaching engaged listeners at scale.
Ad Creative & Design Tools — Professional Advertising Design Resources
Create stunning ad creative with professional design tools, templates, and resources for display, social, and video advertising campaigns.
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