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Outgoing Weber Shandwick CEO Jim O’Leary Joins Penta
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'Can't Believe We Met on Hinge' is first campaign under new marketing leader Tamika Young.
Agencies Say New Cannes Lions Entry Rules Are ‘Burdensome,’ But Necessary
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Google Knocks Apple Out of First Place on Kantar’s Most Valuable Brands List
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Walmart, Amazon, and commerce media firms are stepping up their data and AI pitches.
Week of May 4 Evening News Ratings: Broadcasts Decline
The demo gap between ABC World News Tonight and NBC Nightly News remained tight.
Purpose and Practice: Transforming Health Brands for the Modern Consumer
How to use influencers, AI, and cultural savvy to earn trust in a skeptical world.
NBCU Ads Leader Says Brands Are Still Betting on Late Night TV
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Retail Media Networks — The Third Wave of Digital Advertising
Walmart, Target, and Kroger are building advertising platforms that rival Google and Meta. How retail media is reshaping the ad landscape.
Performance Max Campaigns — Getting the Most from Google's AI-Powered Ads
Performance Max campaigns leverage machine learning across all Google properties. Tips for structuring campaigns and feeding the algorithm quality signals.
Privacy-First Advertising — First-Party Data Strategies That Actually Work
With third-party cookies disappearing, advertisers are building first-party data strategies using clean rooms, contextual targeting, and consent-based frameworks.
Campaign Analytics & Tracking Tools — Measure What Matters
From attribution modeling to cross-channel reporting, these analytics tools help advertisers track performance and optimize campaign spend.
Programmatic Audio & Podcast Advertising — The Next Frontier
Podcast and streaming audio advertising is booming with programmatic capabilities. How brands are reaching engaged listeners at scale.
Ad Creative & Design Tools — Professional Advertising Design Resources
Create stunning ad creative with professional design tools, templates, and resources for display, social, and video advertising campaigns.
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