More Advertising News
What Publishers Can Learn From Penguin Random House’s $1 Million In-House Media Expe
The newsletter and podcast, which operates within Penguin Random House, has evolved from content marketing into a standalone brand.
Getting an Ad Into Disney’s Super Bowl Takes More Than a Big Check
Ahead of the upfront, Disney ad sales chief Rita Ferro shares her plans to make Super Bowl 2027 memorable.
CNN Readies for America’s 250th Birthday With This Land Docuseries
Over six episodes, the CNN original series charts the growth of the United States into the country it is today.
OpenAI Aggressively Expands Ads Pilot to More Countries
Just two days after OpenAI launched its self-service ads platform in the U.S., the ChatGPT maker said it will expand its ads pilot to the UK, Japan, South Korea
Permutive Recruits Former IPG Mediabrands CEO to Board in Buy-Side Push
Eileen Kiernan will help the sell-side tech provider ramp up business with advertisers and agencies
Trade Desk Growth Slows to Lowest Rate Since Covid; Publicis Talks Ongoing
Despite the fact that revenue beat analyst projections, the 12% year-over-year increase represents The Trade Desk’s slowest revenue growth since the Covid-19-er
Cadillac Vet Melissa Grady Dias Is The Latest CMO to Land a CEO Job
She’ll lead the tech-powered preventive healthcare company's national expansion.
Why Chasing Vanity Metrics Is Killing Your Social Strategy
Viral Nation's Richelle Batuigas on aligning social media performance with meaningful business outcomes.
EXCLUSIVE: The Trade Desk’s Chief Strategy Officer Samantha Jacobson Is Heading to O
Jacobson will remain on The Trade Desk’s board as the company searches for her successor.
Retail Media Networks — The Third Wave of Digital Advertising
Walmart, Target, and Kroger are building advertising platforms that rival Google and Meta. How retail media is reshaping the ad landscape.
Performance Max Campaigns — Getting the Most from Google's AI-Powered Ads
Performance Max campaigns leverage machine learning across all Google properties. Tips for structuring campaigns and feeding the algorithm quality signals.
Privacy-First Advertising — First-Party Data Strategies That Actually Work
With third-party cookies disappearing, advertisers are building first-party data strategies using clean rooms, contextual targeting, and consent-based frameworks.
Campaign Analytics & Tracking Tools — Measure What Matters
From attribution modeling to cross-channel reporting, these analytics tools help advertisers track performance and optimize campaign spend.
Programmatic Audio & Podcast Advertising — The Next Frontier
Podcast and streaming audio advertising is booming with programmatic capabilities. How brands are reaching engaged listeners at scale.
Ad Creative & Design Tools — Professional Advertising Design Resources
Create stunning ad creative with professional design tools, templates, and resources for display, social, and video advertising campaigns.
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