More Advertising News
Turning Complex Data Into Genuine Audience Connections
This post was created in partnership with Inmar Media Key takeaways Marketing teams can use data to make educated guesses about a target audience’s purchase int
Here Are the Cable News Ratings for April 2026
Though Fox News saw declines in total viewers and the demo, it still led both categories in April.
Fox Sports Looks for a ‘Miracle’ With Its World Cup Promo Campaign
Fox kicks off its World Cup campaign with new, celeb-filled ad.
Ticker: Testy Exchange Takes Place Between Scott Jennings and Adam Mockler on CNN NewsNigh
Newsmax announces a new podcast featuring Greta Van Susteren.
The Marketing CEO: Why Leadership Now Starts With Knowing Your Brand Identity
Why today's chief executives must lead as marketers first.
How Spirit Airlines’ Low-Cost Branding Contributed to Its Crash
The budget airline's brazen embrace of base-fare pricing turned consumers off and made way for competitors to ride its tailwinds
Duncan Painter Leaves Omnicom
Duncan Painter is leaving Omnicom, the holding company announced today. Christine Gambino, previously chief operating officer for Omnicom's global platforms bus
Could a Unified, Independent Measurement System for CTV Be Close?
This post was created in partnership with Viant Key takeaways CTV is an incredibly powerful platform for marketers, but the ecosystem is maturing, leading to ne
How Marketers Can Get Clean Incrementality Measurements in a Messy World
This post was created in partnership with Fetch Key takeaways Marketers have more data than ever, yet many still struggle to answer a basic question: Did a camp
Retail Media Networks — The Third Wave of Digital Advertising
Walmart, Target, and Kroger are building advertising platforms that rival Google and Meta. How retail media is reshaping the ad landscape.
Performance Max Campaigns — Getting the Most from Google's AI-Powered Ads
Performance Max campaigns leverage machine learning across all Google properties. Tips for structuring campaigns and feeding the algorithm quality signals.
Privacy-First Advertising — First-Party Data Strategies That Actually Work
With third-party cookies disappearing, advertisers are building first-party data strategies using clean rooms, contextual targeting, and consent-based frameworks.
Campaign Analytics & Tracking Tools — Measure What Matters
From attribution modeling to cross-channel reporting, these analytics tools help advertisers track performance and optimize campaign spend.
Programmatic Audio & Podcast Advertising — The Next Frontier
Podcast and streaming audio advertising is booming with programmatic capabilities. How brands are reaching engaged listeners at scale.
Ad Creative & Design Tools — Professional Advertising Design Resources
Create stunning ad creative with professional design tools, templates, and resources for display, social, and video advertising campaigns.
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