More Advertising News
Mastercard Is Building for a World Where AI Makes the Decisions
Plus, how experiential marketing builds brand equity that traditional advertising no longer can.
Pitch Deck: How This Creator-Founded Energy Drink Brand Raised $6 Million
Three-year-old energy drink brand Neutonic has raised $6 million to fund expansion across the U.S., U.K., and other international markets.
Paris Hilton and McCormick Are Dropping a Product Range Targeting Millennials
The 11:11 Media founder is co-creating a seasoning line, with a digital-first cooking series close behind.
Stagwell Eyes SaaS Growth With Agent Cloud Launch for SMBs
The company rolled out a 10-agent marketing “toolkit” to help small and medium-sized brands compete in the AI era
Snapchat Users Will Soon Be Able to Chat Directly with Agentic Ads Served to Them Via DM
A new offering lets Snapchat users interact directly with branded Snaps served in their inbox, turnings ads themselves into AI chatbots.
The Trade Desk’s Jeff Green Tells Agencies ‘We Want to Help’ After Month
The exec extended an olive branch to ad agencies after fallouts with Publicis, WPP, and Dentsu.
Omnicom Focuses Investors on ‘Core Operations’ in Q1 as It Plans to Offload Ag
The holding company is disposing of businesses that account for $3.2 billion in revenue within the next year.
FCC Orders Early Renewals for ABC TV Licenses Following Scrutiny Over Kimmel Joke
The FCC directed eight of Disney’s owned-and-operated television stations to file their broadcast license renewals early.
The Funnel Is Dead: Now What?
Conversations with Sephora, SmartCommerce, Liquid Death, and more.
Retail Media Networks — The Third Wave of Digital Advertising
Walmart, Target, and Kroger are building advertising platforms that rival Google and Meta. How retail media is reshaping the ad landscape.
Performance Max Campaigns — Getting the Most from Google's AI-Powered Ads
Performance Max campaigns leverage machine learning across all Google properties. Tips for structuring campaigns and feeding the algorithm quality signals.
Privacy-First Advertising — First-Party Data Strategies That Actually Work
With third-party cookies disappearing, advertisers are building first-party data strategies using clean rooms, contextual targeting, and consent-based frameworks.
Campaign Analytics & Tracking Tools — Measure What Matters
From attribution modeling to cross-channel reporting, these analytics tools help advertisers track performance and optimize campaign spend.
Programmatic Audio & Podcast Advertising — The Next Frontier
Podcast and streaming audio advertising is booming with programmatic capabilities. How brands are reaching engaged listeners at scale.
Ad Creative & Design Tools — Professional Advertising Design Resources
Create stunning ad creative with professional design tools, templates, and resources for display, social, and video advertising campaigns.
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