More Advertising News
Coca-Cola Is So Good at Marketing, Everyone Forgot to Notice
Coca-Cola is the marketing masterclass we should have been studying all along.
Keep Walking or Get Left Behind: Josh Dean on Reinventing Johnnie Walker
Plus, how creativity changes when used as a long-term growth driver rather than a short-term tactic.
Under Byron Allen, BuzzFeed Sets Its Sights on the Living Room
The pivot mirrors a broader shift afoot in digital media, as audiences and ad budgets gravitate toward streaming.
Creative License: How Adobe Helps Brands Stay Creative in the Age of AI
From the data stack to the AI tools that help teams move faster without losing quality or brand control.
TelevisaUnivision Makes a Super Bowl Play for Advertisers at Upfront
TelevisaUnivision's upfront event includes music, microdramas, and even the Big Game.
Disney Makes Super Bowl and Live Events the MVP of Its Upfront Pitch
Disney had more than 100 celebrities, but live events and the Big Game were the true stars of its upfront.
YouTube’s Brandcast Puts Creator Partnerships Front and Center
Google's ad sales chief Sean Downey talks direct-to-creator deals, channel slates, and why 'the future of brand is trust, not social.'
Why Some Brands Chose Stagecoach Over Coachella This Year
Brands like T-Mobile and American Eagle tapped into the buzzy country music festival to reach a growing niche
Gold House Turns Its Gala Into a Brand Partnership Playbook
Gold Gala featured activations and experiences from brands that share Gold House’s mission.
Retail Media Networks — The Third Wave of Digital Advertising
Walmart, Target, and Kroger are building advertising platforms that rival Google and Meta. How retail media is reshaping the ad landscape.
Performance Max Campaigns — Getting the Most from Google's AI-Powered Ads
Performance Max campaigns leverage machine learning across all Google properties. Tips for structuring campaigns and feeding the algorithm quality signals.
Privacy-First Advertising — First-Party Data Strategies That Actually Work
With third-party cookies disappearing, advertisers are building first-party data strategies using clean rooms, contextual targeting, and consent-based frameworks.
Campaign Analytics & Tracking Tools — Measure What Matters
From attribution modeling to cross-channel reporting, these analytics tools help advertisers track performance and optimize campaign spend.
Programmatic Audio & Podcast Advertising — The Next Frontier
Podcast and streaming audio advertising is booming with programmatic capabilities. How brands are reaching engaged listeners at scale.
Ad Creative & Design Tools — Professional Advertising Design Resources
Create stunning ad creative with professional design tools, templates, and resources for display, social, and video advertising campaigns.
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