More Advertising News
Streaming Is Becoming a Storefront
This post was created in partnership with Paramount Advertising Connected TV is evolving into more than a viewing platform—it is becoming a dynamic bridge…
How Brands Can Build Creative Infrastructure for the AI Era
This post was created in partnership with Empathy Lab The campaign had a good run. One big idea launched everywhere, studied, repeated. Now? Not so…
When AI Becomes the Gatekeeper of Brand Visibility
This post was created in partnership with Adobe Brand discovery has always happened in places companies don’t fully control. What’s different…
Scaling Brands Inside the Story
This post was created in partnership with EightPM Consumers aren’t just avoiding ads—they’re choosing content that feels worth their time. To earn that…
The Future of Retail Marketing Is First-Party Data
This post was created in partnership with Sam’s Club Retail media that looks beyond ROAS and leverages customer insights can unlock long-term value and…
Building Strategic Brand-Agency Partnerships
This post was created in partnership with Weber Shandwick Key takeaways Brand-agency relationships are shifting from transactional engagements to strategic…
Google’s Liz Reid: Personalization Can Help Small Publishers via @sejournal…
Google's Liz Reid argues personalization and preferred sources can help small publishers get found in AI search, though she shared no supporting data. The post…
Google Defends AI Training As Fair Use In Governance Paper via @sejournal, @MattGSouthern
Google's AI governance paper argues public-web training should remain fair use while pointing to opt-out controls, takedowns, and paid deals for specialized…
Buying Reddit To Win AI Citations Is The New Link Farm via @sejournal, @slobodanmanic
Bought Reddit citations will be filtered the way Penguin filtered bought links. The only strategy that compounds on the agentic web is being real. The post…
Retail Media Networks — The Third Wave of Digital Advertising
Walmart, Target, and Kroger are building advertising platforms that rival Google and Meta. How retail media is reshaping the ad landscape.
Performance Max Campaigns — Getting the Most from Google's AI-Powered Ads
Performance Max campaigns leverage machine learning across all Google properties. Tips for structuring campaigns and feeding the algorithm quality signals.
Privacy-First Advertising — First-Party Data Strategies That Actually Work
With third-party cookies disappearing, advertisers are building first-party data strategies using clean rooms, contextual targeting, and consent-based frameworks.
Campaign Analytics & Tracking Tools — Measure What Matters
From attribution modeling to cross-channel reporting, these analytics tools help advertisers track performance and optimize campaign spend.
Programmatic Audio & Podcast Advertising — The Next Frontier
Podcast and streaming audio advertising is booming with programmatic capabilities. How brands are reaching engaged listeners at scale.
Ad Creative & Design Tools — Professional Advertising Design Resources
Create stunning ad creative with professional design tools, templates, and resources for display, social, and video advertising campaigns.
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