More Advertising News
The CMO’s Secret to Board-Level Influence ft. US Bank’s Michael Lacorazza
Practical insights for marketers looking to make an impact on their companies.
Penske Media Acquires Remaining Vox Media Brands, Creates PMX Division
The acquisition, which ADWEEK reported last month, creates a scaled portfolio of lifestyle brands with a large events footprint.
Shopify Wants To Be Merchants’ Built-in AI Agency
The ecommerce giant is also bringing ads to ChatGPT and Microsoft.
Fox Closes Upfront First, With ‘Market-Leading Pricing Growth’ and ‘No R
Fox closes its upfront deals around a month earlier than last year.
StackAdapt Drops Minimum Spend Commitment for ChatGPT Ads
The move comes as rival Criteo cut its ChatGPT ad minimum, intensifying competition among platforms vying for a piece of OpenAI’s ad business
7 Things That Hit This Week: Meta’s Next Stab at Commerce, New Hires at Sephora and Lowe’s
Plus, how much it costs to sponsor a retail upfront.
6 Top Local World Cup Ads: Adidas Backs Scotland, Brahma Dreams Big For Brazil and More
Some of the tournament’s top creative taps into national culture and regional nuances.
An Inside Look at the Ad Experience at a World Cup Match
ADWEEK was on hand to see the brands at a recent match between France and Senegal.
Ads of the Week: 11 Campaigns That Caught Our Eye, From Nike to Etsy
Absolut, Nike, Liquid Death, Etsy, and more are behind the week’s most notable ads.
Retail Media Networks — The Third Wave of Digital Advertising
Walmart, Target, and Kroger are building advertising platforms that rival Google and Meta. How retail media is reshaping the ad landscape.
Performance Max Campaigns — Getting the Most from Google's AI-Powered Ads
Performance Max campaigns leverage machine learning across all Google properties. Tips for structuring campaigns and feeding the algorithm quality signals.
Privacy-First Advertising — First-Party Data Strategies That Actually Work
With third-party cookies disappearing, advertisers are building first-party data strategies using clean rooms, contextual targeting, and consent-based frameworks.
Campaign Analytics & Tracking Tools — Measure What Matters
From attribution modeling to cross-channel reporting, these analytics tools help advertisers track performance and optimize campaign spend.
Programmatic Audio & Podcast Advertising — The Next Frontier
Podcast and streaming audio advertising is booming with programmatic capabilities. How brands are reaching engaged listeners at scale.
Ad Creative & Design Tools — Professional Advertising Design Resources
Create stunning ad creative with professional design tools, templates, and resources for display, social, and video advertising campaigns.
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