More Advertising News
Week of April 20 Morning News Ratings: GMA Shrinks Today’s Demo Lead
All three networks registered positive week-to-week movement in the advertiser-coveted demo.
Week of April 20 Evening News Ratings: WNT Only Broadcast With Week-to-Week Growth
CBS News finishes below 4 million total viewers for three weeks straight.
Retail Media Silos, Measurement, and Misconceptions Continue to Stymie Growth
During an ADWEEK House group chat during POSSIBLE in Miami, executives from retail and commerce media networks, brands, and adtech companies took the stage to d
Week of April 13 Morning News Ratings: CBS Has Only Morning Show to Grow
The Hoda Kotb and Savannah Guthrie reunion kept NBC News’ Today at No. 1.
EXCLUSIVE: iProspect North America CEO to Depart
Longtime Dentsu vet Liz Rutgersson spent just shy of three years in the role.
AMC Comes Into Upfront With Bite, New Ways to Work With Advertisers
AMC Global Media showcases new ad opportunities around sports and franchises at upfront.
Publisher Traffic Is Surging From an Unlikely Source
Push notifications and peer-to-peer sharing have grown dramatically, according to proprietary Chartbeat data shared with ADWEEK.
Amazon Hits $70 Billion in Ad Revenue Over the Past 12 Months
AWS growth rate continues to accelerate, driven by the ecommerce giant's AI services.
Former X CEO Linda Yaccarino: ‘X’s Ads Business is Not Falling Short’
Former X CEO Linda Yaccarino defended the platform’s cultural and advertising relevance despite steep revenue declines under Elon Musk.
Retail Media Networks — The Third Wave of Digital Advertising
Walmart, Target, and Kroger are building advertising platforms that rival Google and Meta. How retail media is reshaping the ad landscape.
Performance Max Campaigns — Getting the Most from Google's AI-Powered Ads
Performance Max campaigns leverage machine learning across all Google properties. Tips for structuring campaigns and feeding the algorithm quality signals.
Privacy-First Advertising — First-Party Data Strategies That Actually Work
With third-party cookies disappearing, advertisers are building first-party data strategies using clean rooms, contextual targeting, and consent-based frameworks.
Campaign Analytics & Tracking Tools — Measure What Matters
From attribution modeling to cross-channel reporting, these analytics tools help advertisers track performance and optimize campaign spend.
Programmatic Audio & Podcast Advertising — The Next Frontier
Podcast and streaming audio advertising is booming with programmatic capabilities. How brands are reaching engaged listeners at scale.
Ad Creative & Design Tools — Professional Advertising Design Resources
Create stunning ad creative with professional design tools, templates, and resources for display, social, and video advertising campaigns.
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