More Advertising News
Building Confidence in an AI-Powered Marketing Future
This post was created in partnership with Zefr AI may be advancing quickly, but many organizations are still figuring out how to turn its potential into…
Making the Last Mile Count
This post was created in partnership with Ibotta As consumers shift their habits to delivery and last-mile platforms, commerce brands have to move quickly to…
Evaluating Retail Media Strategies as AI Changes Discovery
This post was created in partnership with Mirakl Ads Key takeaways The shopper journey has been reshaped, and brands are questioning where retail media fits as…
The New Rules of Retail
This post was created in partnership with SMG Artificial intelligence is rewriting the retail playbook, but consumers still need a human touch—and, in many…
How HubSpot Built a 50-Million-Person Media Engine Inside a Software Company with…
Transforming content into a customer acquisition channel and more insights.
Heineken Wins Big Again Among 7 Grand Prix Winners at Cannes Lions 2026 Day 4
The Grand Prix winners from Cannes Lions' penultimate day.
Google Desktop CTR Climbs While Mobile Dips, Report Finds via @sejournal, @MattGSouthern
Desktop and mobile clickthrough rates are splitting, according to new benchmark data. Clicks are growing on desktop while declining on mobile. The post Google…
81.8% Of My ‘AI Assistant’ Traffic Was Fake. The Googlebot Number Was Worse via…
ClaudeBot outpaced Googlebot on a new site. Here's what verified crawl data actually looks like, and how to get your own. The post 81.8% Of My ‘AI…
How Do I Effectively Measure Campaign Success Across Multiple Platforms? – Ask A PPC via…
Running ads on every platform? Here's how to build a measurement framework that compares performance fairly across Google, Microsoft, Meta, and Amazon. The…
Retail Media Networks — The Third Wave of Digital Advertising
Walmart, Target, and Kroger are building advertising platforms that rival Google and Meta. How retail media is reshaping the ad landscape.
Performance Max Campaigns — Getting the Most from Google's AI-Powered Ads
Performance Max campaigns leverage machine learning across all Google properties. Tips for structuring campaigns and feeding the algorithm quality signals.
Privacy-First Advertising — First-Party Data Strategies That Actually Work
With third-party cookies disappearing, advertisers are building first-party data strategies using clean rooms, contextual targeting, and consent-based frameworks.
Campaign Analytics & Tracking Tools — Measure What Matters
From attribution modeling to cross-channel reporting, these analytics tools help advertisers track performance and optimize campaign spend.
Programmatic Audio & Podcast Advertising — The Next Frontier
Podcast and streaming audio advertising is booming with programmatic capabilities. How brands are reaching engaged listeners at scale.
Ad Creative & Design Tools — Professional Advertising Design Resources
Create stunning ad creative with professional design tools, templates, and resources for display, social, and video advertising campaigns.
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